For this class citations will be neccessary and and important.
Homework: 30 points--see syllabus under audience analysis Audience and The Red Campaign
After we discuss the RED ad campaign this evening, read chpater 5 on audience. Then, go on line for about an hour and find one source of interest regarding the RED campaign. Construct 3 typed paragraphs (an intro, body and conclusion paragraph linked by transitions. Review the outline on our blog) with correct spelling and grammar, critically examining who the audience is and how the campaign appeals to them/us and/or why. Emphasize attitudes, beliefs and values (p.97-100) -- Include two full written citations, one from chpt. 5 and one from your web source. At the bottom of your paper, create a sample bibliography or reference section, aka "works cited" where you will list your 2 sources in alphabetical order. The whole assignment should not be more than 2 pages, and a single page in optimum. Turn in the paper next Friday along with the two sources, printed out, so I may check them. But first, in class next week you will read your "essay" and use oral citations. Hit comments below and type up questions about this assignment, so your questions might also help others.
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2 comments:
Hi Sandra,
The first part of the assignment asked for one source from the internet plus one from the class text. Later on in the assignment you requested copies of the two source. Does this mean a copy of the internet source plus a copy of the class text page or two sources from the internet. Thanks for clarrification. Euchay Igwe.
One source is the textbook, one is your research source on the ad campaign (red). Bring in the web source you choose to site and your book. Hope this helps!-S
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